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he said -- now romney's former rival newt gingrich doesn't go quite that far, but he says that romney needs to reform his thinking. >> i think they're only now beginning to come to grips with the general election. they had a very -- >> scary -- >> they had a very successful primary strategy. in a primary you can raise enough money to build a motor boat and drive to where you want to get to in the primary. in the general election you're like a sail boat. the system is so much bigger than you. >> it is hard to go from a motor boat to a sail boat, known who is familiar with yachting knows that. ben smith, i want to go right to you and talk about sort of the problem facing this campaign. first, when is the last time that governor mitt romney gave a speech or did an event or otherwise made some sort of policy news that had an impact on voters and on this race? >> i mean i don't know. it's been a while. that is one of the things about these campaigns. not that romney has lost it all in one moment through a fatal gaffe although there have been bad moments but every day he's losing it day by
he said -- now romney's former rival newt gingrich doesn't go quite that far, but he says that romney needs to reform his thinking. >> i think they're only now beginning to come to grips with the general election. they had a very -- >> scary -- >> they had a very successful primary strategy. in a primary you can raise enough money to build a motor boat and drive to where you want to get to in the primary. in the general election you're like a sail boat. the system is so much...
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i want to start with something that newt gingrich said this morning on "morning joe." mark, let me play that. >> everybody i talk to agrees he's had two and a half very tough weeks, and i do agree. i think they started with the clinton speech, and then they got compoundeded by all the ot stuff that happened. the person in the cross hairs in the next ten days is mitt romney. >> let me ask you about your thought of where the campaign is right now, and if he's in the cross hairs feeling the heat, is he the kind of guy that stomach bems and withers, or is he the candidate to take that as i'm hitting rock bottom and i'm going to start to climb up? >> well, i mean, mitt romney has shown a lot of resolve through the primaries, and he bounced back from a lot of bad periods. i remember well in september of 2000 we called it black september and we were down 3 to 5 points. it wasn't until the dethe baits we turned things around. there's opportunity here for sure, but what the romney campaign has to do, which is sort of what charles krauthhammer is saying is start to talk about po
i want to start with something that newt gingrich said this morning on "morning joe." mark, let me play that. >> everybody i talk to agrees he's had two and a half very tough weeks, and i do agree. i think they started with the clinton speech, and then they got compoundeded by all the ot stuff that happened. the person in the cross hairs in the next ten days is mitt romney. >> let me ask you about your thought of where the campaign is right now, and if he's in the cross...
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jonathan kapart, and chris cofinus and jackie gingrich kushman, author and daughter of newt gingrich and former adviser to her father's presidential campaign. welcome to the throuee of you. five days is all mitt romney has before the debate. the politico article everybody is talking about today say this isn't the chair or ho hum convention or the leaked video or distorted polls or the message or mormonism. it's mitt. does he have enough time for a real game change? >> you know, five days before the first debate, 40 days before election day people go around the country already are starting to vote early voting in a bunch of states across the country. it's unclear whether there's enough time. as that politico story points out and as i've been writing a couple of times now, mitt romney has a personal problem, and that is he's too much into micromanaging his own campaigns. as peggy noonan says, his campaign needs a ceo. he needs to be the candidates. he needs to kiss babies, shake hands and do rallies and get on the plane and get to as many rallies he can in addition to adding specifics
jonathan kapart, and chris cofinus and jackie gingrich kushman, author and daughter of newt gingrich and former adviser to her father's presidential campaign. welcome to the throuee of you. five days is all mitt romney has before the debate. the politico article everybody is talking about today say this isn't the chair or ho hum convention or the leaked video or distorted polls or the message or mormonism. it's mitt. does he have enough time for a real game change? >> you know, five days...
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time he took his opponents out at the meetings and they will tell you whether it is rudy guiliani newt gingrich they will tell stories how tough he is that he can be a political killer. stuart: the assessment was he comes across an old school gentleman. >> both are true. he feels a tremendous moral obligation and a lot of humblest those with that. he can be tough in the debates. stuart: going to vote for him? >> absolutely. stuart: thanks for joining us. we appreciate it. [talking over each other] stuart: mcdonald's now is down big. why is that? nicole: they're talking about same-store sales for early september and this is looking like it is going to be their worst month on record for the year 2012. couple things they are facing. intense competition. one thing doing well is there low-cost menus are helping bring the traffic back so mcdonald's, analysts are saying the outlook -- they got to cut down same-store sales numbers going forward and that is why capital is cutting them to neutral. stuart: is that a flower on your shirt? french fries? >> the mcdonald's story. it is the baby -- a small fry
time he took his opponents out at the meetings and they will tell you whether it is rudy guiliani newt gingrich they will tell stories how tough he is that he can be a political killer. stuart: the assessment was he comes across an old school gentleman. >> both are true. he feels a tremendous moral obligation and a lot of humblest those with that. he can be tough in the debates. stuart: going to vote for him? >> absolutely. stuart: thanks for joining us. we appreciate it. [talking...
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coming up, we've got former presidential candidate, former speaker newt gingrich. he's going to be with us onset. also senator mccaskill whose opponent last night said she just wasn't lady like enough. boy, that will help you with the swing voters in missouri. also former white house secretary dee dee myers and nbc news political director and soon to be former miami hurricanes fan chuck todd. up next "political playbook" and don't miss willie's week in review. it will make your weekend in three minutes. first bill karins with a check of the weekend forecast. >> it's going to be a little transition, joe. we're watching rain moving through areas of new england and the mid-atlantic this morning making for a messy, slow morning commute especially in new england. then we'll slowly clear it out for much of the weekend. look at the radar this morning. this is a large covering shield of rain from the hudson valley of new york down through massachusetts, connecticut and pushing into areas of new hampshire. so it's going to be a wet morning for the kids at the bus stop and e
coming up, we've got former presidential candidate, former speaker newt gingrich. he's going to be with us onset. also senator mccaskill whose opponent last night said she just wasn't lady like enough. boy, that will help you with the swing voters in missouri. also former white house secretary dee dee myers and nbc news political director and soon to be former miami hurricanes fan chuck todd. up next "political playbook" and don't miss willie's week in review. it will make your...
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during the primaries when romney needed to deliver a big knockout punch to newt gingrich and to rick perry, he managed to do it, and he did it very aggressively. so he knows what he's doing up there. obama needs to be on his toes. you know, i just think he can anticipate most of what romney is going to say, but he needs to have a few zingers of his own to make sure he gets his share of sound bites in the newscasts that follow. >> based on previous debate performances, how would you characterize governor romney's style versus the president's style? >> romney is good on the attack, i think. as i just indicated, i mean, when he needed to flash the knife against rick perry in that one debate i'm particularly thinking of, he really did it. he's good at that, and he's not going to back down. you know, a lot of this also comes down to interpersonal dynamics and how they play off each other and what their body chemistry says and so on and so forth. romney was pretty aggressive in a lot of republican debates, interrupting people, leaning forward, that sort of thing. don't think you can do tha
during the primaries when romney needed to deliver a big knockout punch to newt gingrich and to rick perry, he managed to do it, and he did it very aggressively. so he knows what he's doing up there. obama needs to be on his toes. you know, i just think he can anticipate most of what romney is going to say, but he needs to have a few zingers of his own to make sure he gets his share of sound bites in the newscasts that follow. >> based on previous debate performances, how would you...
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he didn't have to go to the right newt gingrich and rick perry on immigration to win that nomination. if he had come out and, you know, said that he was for the dream act sort of the way gingrich did, he still would have gone on to win the nomination and now he would be in a position -- >> you think so? >> -- to compete for latino votes, but he's not a skillful enough politician to anticipate that, and all he can do is say whatever is necessary to get him through the day. this comes out of his experience in the business community where, you know, all he did when he went in and closed these deals is say whatever was necessary to close the deal no matter whether it was true or not and then he'd negotiate about it later, you know, after he took over the company. so this is the world he comes out of, and it just does not equip him for politics. here is the other thing that i think has been missed in the last couple days is there's been some, you know, journalism that says, well, okay, he's not equipped for politics but he'd be a good president. no. if you're a bad politician, you're not g
he didn't have to go to the right newt gingrich and rick perry on immigration to win that nomination. if he had come out and, you know, said that he was for the dream act sort of the way gingrich did, he still would have gone on to win the nomination and now he would be in a position -- >> you think so? >> -- to compete for latino votes, but he's not a skillful enough politician to anticipate that, and all he can do is say whatever is necessary to get him through the day. this comes...
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throwing a bunch of several million dollars into massive ad buys does lead to outcomes to remember newt gingrich in south carolina but i think in the end there is sort of a point, tipping point where the amounts of money you spend on an ad campaign don't make up for say people not interested in coming to vote because they're disenchanted. they don't agree with anything or are unhappy generally. in the same way the ads don't make up for the time you could be spending, shaking hands and trying to humanize yourself. personally with them. so i think you -- the message comes first and then like you were saying earlier depends on what you have to say. you can be sitting on -- i don't know, billions and billions of dollars but if that message doesn't resonate with people -- >> eliot: it won't matter. look, there is a declining marginal value to the last ad once they've seen it ten times. the 11th doesn't matter that much. the more important the job, such as president, the less important the ads are. when you're talking about jobs where people don't know the candidates don't, know what the job is about,
throwing a bunch of several million dollars into massive ad buys does lead to outcomes to remember newt gingrich in south carolina but i think in the end there is sort of a point, tipping point where the amounts of money you spend on an ad campaign don't make up for say people not interested in coming to vote because they're disenchanted. they don't agree with anything or are unhappy generally. in the same way the ads don't make up for the time you could be spending, shaking hands and trying to...
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my view, jennifer, if i might all of the enablers like newt gingrich, they're asking women of the g.o.p. to put forth this testimonial for todd akin. my view is that everyone in the republican party should tell us where they stand on todd akin's candidacy. because this is a party that's got an free ride. todd akin may have said what he said in august but the republican platform is basically todd akin's which is that there are no exemptions in the case of rape or incest for women who need abortions. so i think we need to take a measure of the extremism of a todd akin and tether it to a republican party that you know, is now going to come forward and support this guy? >> jennifer: that's a really great point. we could call about -- the nation could, "the war room" could, call upon the media. they don't necessarily come on "the war room" all the time but they go before mainstream media. ask them. today, you've got akin's race getting a lot of money from the outside republicans again including jim demint's super pac and tea party groups. the question really is how mainstream is that going t
my view, jennifer, if i might all of the enablers like newt gingrich, they're asking women of the g.o.p. to put forth this testimonial for todd akin. my view is that everyone in the republican party should tell us where they stand on todd akin's candidacy. because this is a party that's got an free ride. todd akin may have said what he said in august but the republican platform is basically todd akin's which is that there are no exemptions in the case of rape or incest for women who need...
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and i don't think they'ldohaivt they have said about him but he is getting a little support even newt gingrich the other day came out and said you have to help this guy. it is a pblem for republica because, 28 and they had a shot in 2010 i should say, and they had a shot of gettinthe majority, buthe ndida whether delaware, colorado, nevada, and they got the minority status in t s a result. >> iell you what. there are a couple of republicans who were throwing him under the bus when the legitimate rape comments came out and as soon as they knew they were stuck with i am had, holy cow. >> the chairman of the republican party, the republican if they changes their minds and go ahead and work for him, that will be a problem. >> and people that threw him under the bus back then, many of them have come back and said this guy is great, behind him 100%. wolf, thank you. always love it when you're on my program and love it when you're on your program. situation room, 4:00 eastern. big tease for the how. thank you, wolf. we're jt days as well from the debate that wolf was just mentioning, the sqre off, th
and i don't think they'ldohaivt they have said about him but he is getting a little support even newt gingrich the other day came out and said you have to help this guy. it is a pblem for republica because, 28 and they had a shot in 2010 i should say, and they had a shot of gettinthe majority, buthe ndida whether delaware, colorado, nevada, and they got the minority status in t s a result. >> iell you what. there are a couple of republicans who were throwing him under the bus when the...